Anthropologist turned Tech Entrepreneur

As an anthropologist and former tour guide, with over a decade in London's tech scene, I have witnessed firsthand the rise of an innovative startup. My experience working with a unicorn company from its early stages has equipped me with a deep understanding of the tech landscape. Now, as the Founder of AM niche, I'm leading a mission to revolutionise tourism. Our app is more than just a service: it is a commitment to sustainable and educational travel experiences.

By exploring hidden gems and uncommon destinations, we are inspiring people to discover their surrounding in a new way. Our values of exploration, discovery, education, and environmental care drive everything we do. Join us in creating a more sustainable and engaging future for tourism.

Imagine a sunny day, and you're ready to get the most of it but haven't planned anything. That's where AM niche comes in.

Our AI-powered app curates unique, off-the-beaten-path destinations tailored on you, ensuring every day is a delightful surprise.